
"We wrapped up our products in nice pictures and let our sales force throw them over the fence to the customers, accompanied by meaty messages! Problems with private and public health insurers or the IQWiG (Institute for Quality Standards and Cost-efficiency in Healthcare) are the result. This is understandable, because which value do medicines add, if they are not prescribed optimally or if patients don’t take them? We have found a better alternative. Bringing in some new ideas as well as management competence, GAIA has developed a number of solutions together with my team that have increased the value of our products for patients, physicians and health insurance organisations. Our customers want more for their money – and we have risen to the challenge in the best interest of our stockholders!"
CEO of a pharmaceutical company


