On average, more than one hundred clinical studies are published every day. Furthermore, the results are communicated with varying promotional efforts. It has become almost impossible for physicians in their daily practice to keep track in order to offer their patients the best therapy currently available. However, the value of any product is determined by product benefit and medical service. We support physicians in recognizing this value and exploiting it to the fullest extent, by using the product even more effectively for the benefit of their patients.
Medical Empowerment. We use top-class knowledge from the areas of medicine, knowledge management, medical education and communication sciences in order to educate and inform physicians. The whole range of media and communication channels is brought into play: medical call centre, web portals, SMS and E-mail services, audio and video applications, print media, etc.
This is how we bring ‘science into everyday practice’.
"Nobody can keep track. Guidelines, rebate contracts, DMPs, and the pharma sales force constantly bringing me with new scientific discoveries. This service provided by GAIA helps me to get things into perspective. They don’t tell me what to do, but support me in forming my own opinion, and at a time when it best suits my daily routine. Physician empowerment – that’s great!"
Resident cardiologist